Long
& McQuade
Mobile App

SEE CASE STUDY
THE PROBLEM

Long & McQuade is a chain of retail stores for musical instruments. Their app is a container for the mobile version of their online store. The average rating on the App Store is 1.9 (out of 5 stars) based on roughly 60 ratings, which is a good starting point when problems need to be identified. In a nutshell, the app suffers from a lack of readability, consistency, and structure. I came up with a few proposals to redesign the app from the ground up, starting from the home screen, the product page, the menu and some pre-existing cool features like the picki up in store functionnality.

THE OUTCOME
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success rate (prev. 37%)

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avg. time/ task (prev. 57″)

  • Date

    2020

  • Client

    Long & McQuade

  • Role

    UX|UI Designer

  • Organization

    AGILE

Step 1

REVIEW THE PAGES STRUCTURE

The main issue found on this app was the lack of structure. My first task was to draw a new layout that was more relevant in an e-commerce approach. Get rid of some unused items, and other components such as carousels, then prioritize elements on the page.

Step 2

WIREFRAMING THE NEW LAYOUT

After some secondary research to refine the pages, the menu was put at the bottom of the screen to facilitate navigation on large viewports such as the iPhone X. This small change improved the navigation drastically and solved a few accessibility issues.

Step 3

DESIGNING HIFI COMPS

Lastly I started designing the final look and feel of the app. Another improvement introduced during this phase was the shrinked version of the product page which would allow content to be consumed in a seamless way.

THANK YOU FOR READING!